More Details

Summary:

Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed to high schools that are considered 'Nike Schools'. Shows how little kids and their parents get hooked. Lesley Stahl reports.

Contributors:

Bourne, Alden , producer

Hartman, Rome , producer

Stahl, Lesley , reporter

CBS News , production company, http://id.loc.gov/vocabulary/relators/prn

Languages:

English

Language Notes:

In English.

Related Series:

60 minutes: 1997-2014

Alternate Titles:

There's no business like shoe business
Other title: Sixty minutes > There's no business like shoe business

Subjects:

High school athletes — Recruiting

Sporting goods industry — Marketing

Sports sponsorship — United States

High school athletes

Sporting goods industry

Sports sponsorship

United States

Genres:

Television news programs

Online media

Internet videos

General Notes:

Title from resource description page (viewed October 23, 2015).
Streaming media.
Restricted to the University of North Texas System.

Physical Description:

1 online resource (1 video file (13 minutes)).

Digital Characteristics:

data file

Call Numbers:

Online Video

OCLC Numbers:

934520990

Other Control Numbers:

2856341 (source: VaAlASP)
[Unknown Type]: ASP2856341/cbsv