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Summary:

Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.

Table of Contents:

• Machine generated contents note: Principle 1 Find a Marketplace Challenge That Needs to Be Solved or Improved
• Principle 2 Better Mousetrap Is Not Enough
• Principle 3 If You Ain't Passionate About Your Idea, No One Else Will Be
• Principle 4 Experiment!
• Principle 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough
• Principle 6 Work Hard (You'll Be Amazed at How Many People Don't)
• Principle 7 Key Entrepreneurial Trait: Knowing How to Spot an Opportunity
• Principle 8 Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers
• Principle 9 You
• -Yes, You
• -MUST Have an Advisory Board
• Principle 10 Research the Market; Narrow the Options; Act!
• Principle 11 There Is No Sense Making a Mistake Unless You Can Learn from It
• Principle 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT
• Principle 13 If It Ain't Broke
• -Break It. Don't Be Complacent. Always Improve. Always Get Better
• Principle 14 Be a Mensch
• Principle 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship
• Principle 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With
• Principle 17 Give Back

• Principle 18 Say Thank You.

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Author/Creator:

Green, Leonard C. , author

Contributors:

Brown, Paul B. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The entrepreneur's playbook: more than 100 proven strategies, tips, and techniques to build a radically successful business [by Green, L.C.]

Other Related Resources:

Print version: Entrepreneur's playbook [by Green, L.C.] (New York, NY : AMACOM, [2017] — ISBN 9780814438176; LCCN 2016042383)

Related Series:

Gale virtual reference library

Subjects:

New business enterprises

Entrepreneurship

Business planning

Success in business

General Notes:

Includes bibliographical references and index.
Description based on: Online resource; title from digital title page (viewed on March 20, 2017).

Physical Description:

1 online resource.

Call Numbers:

HD62.5 .G728 2017eb

ISBNs:

9780814438183 (electronic book)
0814438180 (electronic book)
9780814438176 (hardcover, alkaline paper) [Invalid]

Library of Congress Control Numbers:

2016056943

OCLC Numbers:

965781517

Other Control Numbers:

EBC4779603 (source: MiAaPQ)
[Unknown Type]: ybp13499898