More Details

Summary:

The only comprehensive training book on conducting research into all forms of media.

Table of Contents:

• Introduction
• History of media research
• Quantitative research: audience measurement- general theory and the basics
• Audeince and media measurement research methods in use today
• Quantitative online research
• Internet audience measurement: passive methods and technologies
• Qualitative research
• Auidence opinion and reaction
• Desk research
• Data analysis
• Adapting media research to different cultures.

Author/Creator:

Mytton, Graham , author

Contributors:

Diem, Peter, 1937- , author

Dam, Piet Hein van, 1967- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Media audience research: a guide for professionals [by Mytton, G.]

Other Related Resources:

Other format: Media audience research [by Mytton, G.] (Third edition; Thousand Oaks, California : SAGE Publications, Inc., [2016] — ISBN 9789351506430; LCCN 2015039344; OCLC Number 926050625)

Subjects:

Mass media — Research — Methodology

Mass media

General Notes:

Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource (xvi, 281 pages)

Digital Characteristics:

text file

Call Numbers:

P91.3 .M98 2016eb

ISBNs:

9789351506447
9351506444
9789351506430 [Invalid]
9351506436 [Invalid]
9789351506423
9351506428

OCLC Numbers:

944311110

Other Control Numbers:

EBC4440204 (source: MiAaPQ)