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Table of Contents:

• Machine generated contents note: 1. Separate, distinct, both sluggish: the German book markets at the close of the Napoleonic Wars, 1815
• 1820
• 2. regular book market explodes, 1820
• 1843
• 3. Engines of growth: dynamic and entrepreneurial marketing, 1820
• 1843
• 4. mass book market, 1820
• 1870
• 5. decline and recovery of the regular trade, 1843-1866
• 6. book market of the regular trade at mid-century, 1843
• 1866
• 7. Good times, 1867
• 1888: the middle- and upper-class book market after mid-century
• 8. mass book market explodes, 1870
• 1890.

Author/Creator:

Fullerton, Ronald A. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The foundations of marketing practice: a history of book marketing in Germany [by Fullerton, R.A.]

Related Series:

Routledge studies in the history of marketing; [volume] 2

Subjects:

Books — Germany — Marketing — History — 19th century

Book industries and trade — Germany — History — 19th century

General Notes:

Includes bibliographical references and index.
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on print version record.

Physical Description:

1 online resource.

Call Numbers:

Z285.6 .F85 2016

ISBNs:

9781317536123 (electronic bk.)
1317536126 (electronic bk.)
9781138848221 [Invalid]
1138848220 [Invalid]

OCLC Numbers:

933449961

Other Control Numbers:

1131705 (source: EbpS)
[Unknown Type]: ybp12762578