Global marketing: foreign entry, local marketing & global management

Johny K. Johansson

Location	Call Number	Availability	Request
Discovery Park Library	HF1416 .J63 2000	Available	Request pickup

Author/Creator:: Johansson, Johny K.
Languages:: English
Language Notes:: Item content: English
Main Work:: Global marketing: foreign entry, local marketing & global management [by Johansson, J.K.]
Related Series:: Irwin/McGraw-Hill series in marketing
Subjects:: Export marketing
Export marketing — Management
General Notes:: Includes bibliographical references and indexes.
Physical Description:: xx, 604 pages : illustrations ; 28 cm.
Call Numbers:: HF1416 .J63 2000
ISBNs:: 0073658634
9780073658636
007116961X (pbk.)
9780071169615 (pbk.)
Library of Congress Control Numbers:: 99033630
OCLC Numbers:: 41572619