More Details

Summary:

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death.

Table of Contents:

• Machine generated contents note: 1. Defining Donor Cultivation
• Donor Lifecycle Map
• Why Focus on All Three Goals of Cultivation?
• Lifecycle Map as a Framework for Thinking about Donor Cultivation
• Summary
• 2. Increasing Donor Diversity
• Increasing Diversity Decreases Risk
• Illustrating the Numbers
• Summary
• 3. Building a Foundation
• Highlight the Mission and How to Achieve It
• Take Advantage of a Strategic Plan
• Build a Top-Notch Back Room
• Summary
• 4. Utilizing Personal Donor Cultivation Tools
• Personal Donor Cultivation Tools
• Summary
• 5. Applying Nonpersonal Donor Cultivation Tools
• Nonpersonal Donor Cultivation Tools
• Summary

• 6. Intersection of Donor Cultivation Tools and the Donor Lifecycle Map
• Cultivation Tools for Obtaining the First Gift
• Cultivation Tools for Obtaining the Second Gift
• Moving Second Gift to Second-Year Active
• Multiyear Active
• Major or Stretch Giving
• Ultimate Giving
• Summary
• 7. Determining Priorities among Donors
• Donor Pyramid
• Age
• Gender
• Summary
• 8. Impediments to Change
• Culture of Philanthropy and the Role of the Executive Director
• Board as an Obstacle to Change
• Summary
• 9. Case Study in Effecting Change
• Little Background Information
• Interview
• Summary
• 10. (Re)engaging Lapsed Donors
• Drivers of Donor Loyalty
• Reasons Donors Stop Giving
• How to Identify the Reason for Stopping Support
• Classifying Lapsed Donors
• Developing an Effective Reactivation Program
• Applying the Proper Tools
• Who Should Reactivate the Donor and How?
• Identifying and Reactivating Ultimate-Giving Prospects
• Summary
• 11. Donor Lifecycle Map and Cultivation Tools
• Feasibility of Effecting Change
• Summary.

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Author/Creator:

Polivy, Deborah Kaplan, 1947-

Languages:

English

Language Notes:

Item content: English

Main Work:

Donor lifecycle map: a new framework for fundraising [by Polivy, D.K.]

Other Related Resources:

Print version: Donor lifecycle map [by Polivy, D.K.] (Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] — ISBN 9781118603772; LCCN 2013024696)

Related Series:

Wiley nonprofit authority series

Subjects:

Fund raising

Nonprofit organizations — Management

General Notes:

Includes bibliographical references and index.
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on: Print version record and CIP data provided by publisher.

Physical Description:

1 online resource.

ISBNs:

9781118603765
1118603761
9781118603789
1118603788
9781118603772 [Invalid]
9781118603901 [Invalid]
1118603907 [Invalid]

Library of Congress Control Numbers:

2013027942

OCLC Numbers:

852745797

Other Control Numbers:

654828 (source: EbpS)
[Unknown Type]: ybp11310524