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Table of Contents:

• Understanding and evaluating mass communication theory
• Establishing the terms of the debate over media : the first trend in media theory
• mass society and propaganda theories
• Normative theories of mass communication
• The media-effects trend
• The emergence of the critical cultural trend in North America
• Theories of media and human development : children and adolescents
• Audience theories : uses and reception
• Theories of media cognition and information processing
• Theories of the effect of media on society
• Media and culture theories : meaning-making in the social world
• The future of media theory and research.

Author/Creator:

Baran, Stanley J. , author

Contributors:

Davis, Dennis K. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Mass communication theory: foundations, ferment, and future [by Baran, S.J.]

Related Series:

Cengage series in mass communication and journalism

Subjects:

Mass media — Philosophy

Mass media

General Notes:

Includes bibliographical references (pages 371-396) and index.

Physical Description:

xxi, 408 pages : illustrations ; 24 cm.

Call Numbers:

P90 .B285 2015

ISBNs:

9781285052076 (pbk.)
1285052072 (pbk.)

Library of Congress Control Numbers:

2013949097

OCLC Numbers:

864086749