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Table of Contents:

• Machine generated contents note: 1. "Always on and Always in Touch": The New Buying Behaviour
• 1.1. What Customers Want: The Mobile Universe
• 1.2. Social: Internet and Social Networks as a Central Part of Life
• 1.3. Local and Mobile: Smartphones as Accessories for Shopping
• 1.4. SoLoMo: Key Issue for Future Commerce
• 1.5. Future of Commerce: Challenge for Brick-and-Mortar Formats
• 2. Social Commerce as Base Factor No. 1 for SoLoMo
• 2.1. Importance and Significance of Social Media
• 2.1.1. Current Trend in Social Media
• 2.1.2. History and Phases of Social Media
• 2.1.3. Significance and Relevance of Social Media
• 2.1.4. Future Prospects for Social Media
• 2.2. Social Commerce as a New Form of Commerce
• 2.2.1. Special Characteristics and Relevance of Social Commerce
• 2.2.2. Stages of Development in Social Commerce
• 2.2.3. Categorization of Social Commerce
• 2.2.4. Future Prospects for Social Commerce
• 2.3. Manifestations of Social Commerce
• 2.3.1. Socialization of E-Commerce
• 2.3.2. Commercialization of Social Media

• 2.3.3. Facebook Commerce as a Hybrid Form of Social Commerce
• 2.3.4. Business Models for Social Commerce
• 2.4. Changes in the Buying Process Due to Internet and Social Media
• 2.4.1. New Buying Process
• 2.4.2. Customer Involvement in the Buying Process
• 2.4.3. "Always-on" in Omni-Channel Use
• 2.4.4. Smartphone Usage and Smart Natives
• 2.5. "Always-in-Touch": The SoLoMo Mindset
• 2.5.1. SoLoMo Usability
• 2.5.2. SoLoMo Efficiency
• 2.5.3. SoLoMo Communication
• 2.5.4. SoLoMo Convergence
• 2.6. Role of SoLoMo in Brick-and-Mortar Retailing
• 3. Location-based services as Base Factor No. 2 for SoLoMo
• 3.1. Mobile Applications with Local Relevance
• 3.1.1. Local Search Optimization
• 3.1.2. Bundling and Aggregation Platforms
• 3.1.3. Local and Social Referral Marketing
• 3.1.4. Local Real-time Offers
• 3.2. Digital In-store Applications
• 3.2.1. Reinforcing Brick-and-Mortar Benefits as a Basic Approach
• 3.2.2. Gamification for Enhancing Experience
• 3.2.3. QR Scan Retail and Showrooming
• 3.2.4. AR App Retail and In-store Navigation
• 3.3. New Formats with Digital In-store Applications
• 3.3.1. Pop-up Stores by Online Retailers
• 3.3.2. Flagship Brick-and-Mortar Stores with Digital In-store Fittings
• 3.3.3. Showrooming with Mobile Shopping Option
• 3.3.4. Renovation of Existing Formats with In-store Apps
• 3.4. Relevance to Situational and Real Environment as a Success Factor
• 3.4.1. Situational Adequacy and Potential in Mobile Marketing
• 3.4.2. Situation-Oriented CRM
• 3.4.3. Context-Sensitive Services and Localization Functions
• 3.4.4. Bargaining and Couponing
• 3.5. Dynamic Pricing and E-Payment with Local Relevance
• 3.5.1. Special Characteristics of Dynamic Pricing with Local Relevance
• 3.5.2. Virtual Coupons and Bonus Cards
• 3.5.3. Mobile E-Payment in Brick-and-Mortar Retailing
• 3.5.4. Integration of Mobile Pricing in the Multi-channel Environment
• 3.6. Prospects for Brick-and-Mortar Stores and Potential of Location-Based Services
• 4. Mobile Commerce as Base Factor No. 3 for SoLoMo
• 4.1. Development and Future Prospects for Mobile Commerce
• 4.1.1. Development and Status of Mobile Commerce
• 4.1.2. Popular Applications in Mobile Commerce
• 4.1.3. Tablet Shopping and Future Prospects for Mobile Commerce
• 4.1.4. Mobile Commerce Added Value
• 4.2. Technological Principles of Mobile Commerce
• 4.2.1. Mobile Transmission Technologies
• 4.2.2. Mobile Devices
• 4.2.3. Mobile Operating Systems
• 4.2.4. Mobile-Relevant Trends
• 4.3. Business Models in Mobile Commerce
• 4.3.1. Prospects and Value Chains in Mobile Commerce
• 4.3.2. Business Concepts in Mobile Business
• 4.3.3. Telematics and Cross-technology Platforms in Mobile Commerce
• 4.3.4. Websites Versus Applications/Apps
• 4.4. Special Characteristics of Mobile Marketing
• 4.4.1. Specific Applications in the Mobile Marketing Mix
• 4.4.2. mCRM: Customer Relationship Management in Mobile Commerce
• 4.4.3. NFC: Near Field Communication in Mobile Commerce
• 4.4.4. Mobile Viral Marketing
• 4.5. Forms of Mobile Commerce
• 4.5.1. Pure Mobile Commerce
• 4.5.2. Cooperative Mobile Commerce
• 4.5.3. Multi-channel Mobile Commerce
• 4.5.4. Hybrid Mobile Commerce
• 4.5.5. Vertical Mobile Commerce
• 4.6. Relevant Success Factors for Mobile Commerce
• 5. Study: Status and Potential of Location-based services
• 5.1. Concept and Objectives of the Study
• 5.1.1. Initial Situation and Reason for Study
• 5.1.2. kauf DA as an LBS Provider
• 5.1.3. Initial Position and Core Issues
• 5.1.4. Study Design and Socio-Demographics
• 5.2. Smartphone Ownership and Usage in Relation to LBS
• 5.2.1. Ownership and Usage of Smartphones
• 5.2.2. Planned Purchase of New Devices
• 5.2.3. Functions Used on Smartphones and Tablets
• 5.2.4. Channels Used for Product Information Searches
• 5.3. "So": Social and LBS-Relevant Buying Aspects
• 5.3.1. Current and Future Information-Seeking Behavior
• 5.3.2. Impact of Attractive Offers on Buying Behavior
• 5.3.3. Usage Locations for Information Searches
• 5.3.4. Use of Social Media Channels for Local Offers
• 5.3.5. Awareness and Expectations of LBS from a Social Perspective
• 5.4. "Lo": Attraction and Usage of LBS at POS
• 5.4.1. Attraction of Location-based services
• 5.4.2. Previous Usage of LBS and Frequency of Use
• 5.4.3. Reasons for Using and Not Using LBS
• 5.4.4. Relevant LBS Contents
• 5.4.5. Interest and Buying Based on LBS Usage
• 5.5. "Mo": Mobile Usage of LBS
• 5.5.1. Product Information Searches via Smartphones
• 5.5.2. Prerequisites for Greater Use of Mobile Devices
• 5.5.3. Requirements for Information Searches on Mobile Devices
• 5.5.4. Use of Smartphones/Digital Displays When Shopping
• 5.5.5. Preferences for Private or Provided Devices
• 5.6. Relevance of Results to Brick-and-Mortar Retailing
• 5.6.1. Differentiation of Customers and Users
• 5.6.2. Conclusions and Twenty Tips on Use of LBS
• 5.7. Comprehensive Recommendations for Brick-and-Mortar Retailing.

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Author/Creator:

Heinemann, Gerrit , author

Contributors:

Gaiser, Christian , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Social -- local -- mobile: the future of location-based services [by Heinemann, G.]

Related Series:

Management for professionals

Subjects:

Electronic commerce

Mobile commerce

Social media

Location-based services

General Notes:

Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on Dec. 29, 2014).

Physical Description:

1 online resource.

Digital Characteristics:

text file

Call Numbers:

HF5548.32 .H455 2015eb

ISBNs:

9783662439647
3662439646
9783662439630 [Invalid]

OCLC Numbers:

896824864

Other Control Numbers:

EBC1966886 (source: MiAaPQ)
[Unknown Type]: ybp12186864