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Table of Contents:

• Machine generated contents note: ch. 1 Groundwork
• Purpose
• End Result
• Gorge Inn Business Plan: Executive Summary
• Preparation
• Thinking Out of the Box: Creating Wealth
• ch. 2 Business
• Background
• Thinking Out of the Box: Planning for Success
• Business Mix by Segment
• Blues: IBM and Business Mix
• Segmentation in a Startup
• Gorge Inn Business Plan: The Business
• ch. 3 Market Demand
• Market Size and Marketcrafting
• Market Growth
• Stalling: Movie Theaters and Market Demand
• App-reciation: Mobile Apps and Market Demand
• Market Demand for a Startup
• Thinking Out of the Box: Identifying Your Target Customer

• Market Demand Risks and Opportunities
• Gorge Inn Business Plan: Market Demand
• ch. 4 Competition
• Your Competitors
• Who Said Mature? Groceries and Industry Competition
• Competitive Intensity
• Block-Busted: Movie Rentals and Industry Competition
• Competition in a Startup
• Thinking Out of the Box: Competing Strategically
• Industry Competition Risks and Opportunities
• Gorge Inn Business Plan: Industry Competition
• ch. 5 Strategy
• Competitive Position
• Tasty: Samuel Adams' Differentiation Strategy
• What Is Your Strategy?
• Cheap and Cheerful: Southwest Airlines' Low-Cost Strategy
• Strategy in a Startup
• Thinking Out of the Box: Pumping Up Profit
• Strategic Risks and Opportunities
• Gorge Inn Business Plan: Strategy
• ch. 6 Resources
• Management
• Marketing
• Thinking Out of the Box: Magical Marketing
• Bullish: Red Bull's Marketing Resources
• Operations and Capital Expenditure
• Confronting China: Rodon's Production Resources
• Resource Risks and Opportunities
• Gorge Inn Business Plan: Resources
• ch. 7 Financials and Forecasts
• Historic Financials
• Market-Driven Sales Forecasts
• Competition-Driven Margin Forecasts
• Funding the Plan
• Full Financial Forecasts
• Forecasts in a Startup
• Thinking Out of the Box: Basic Budgeting
• Financial Risks and Opportunities
• Gorge Inn Business Plan: Financials and Forecasts
• ch. 8 Risk, Opportunity, and Sensitivity
• Meet the Suns & Clouds Chart
• What the Suns & Clouds Tell You
• How Material the Girl? Madonna and Risk
• Sensitivity Testing
• Gorge Inn Business Plan: Risk, Opportunity, and Sensitivity.

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Author/Creator:

Evans, Vaughan, 1951- , author

Contributors:

Tracy, Brian , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The standout business plan: make it irresistible, and get the funds you need for your startup or growing business [by Evans, V.]

Subjects:

Business planning

Stockholders

General Notes:

Includes index.
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on print version record.

Physical Description:

1 online resource.

Digital Characteristics:

text file

Call Numbers:

HD30.28 .E937 2014

ISBNs:

9780814434123 (electronic bk.)
0814434126 (electronic bk.)
9780814434116 (pbk) [Invalid]
0814434118 (pbk) [Invalid]

OCLC Numbers:

877768772

Other Control Numbers:

686829 (source: EbpS)
[Unknown Type]: ybp11778596