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Infographics: the power of visual storytelling

Jason Lankow, Josh Ritchie, Ross Crooks
Resource Type:
E-Book
Publication:
Hoboken, N.J. : John Wiley & Sons, Inc., [2012]
Copyright:
©2012
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Availability

Location Call Number Availability Request Notes
P93.5 .L34 2012 Checking availability Single User Access

More Details

Summary:
Explains how infographics use visual communication to attract, inform, and entertain their audience.
Table of Contents:
  • Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention
  • Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics
  • The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum
  • Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production
  • Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends
  • Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports
  • Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs
  • What makes a good infographic? : Utility ; Soundness ; Beauty
  • Information design best practices : Illustration ; Data ; Visualization
  • The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.
Author/Creator:
Lankow, Jason
Contributors:
Ritchie, Josh
Crooks, Ross
Languages:
English
Language Notes:
Item content: English
Main Work:
Infographics: the power of visual storytelling [by Lankow, J.]
Subjects:
Visual communication
Communication — Graphic methods
Information visualization
Business presentations
Presentation graphics software
Communication
General Notes:
Includes index.
Includes bibliographical references and index.
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on print version record.
Physical Description:
1 online resource.
Digital Characteristics:
text file
Call Numbers:
P93.5 .L34 2012
ISBNs:
9781118420065 (electronic bk.)
1118420063 (electronic bk.)
9781118314043 (pbk.) [Invalid]
1118314042 (pbk.) [Invalid]
OCLC Numbers:
809634424
Other Control Numbers:
479023 (source: EbpS)
[Unknown Type]: ybp9635663
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