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Table of Contents:

• INTRODUCTION
• Burn your portfolio...really?
• Acknowledgments
• HUMAN ENGINEERING
• The big fat secret
• The extra mile
• Soak up advice
• You are not your work
• Be nice to everyone
• Drama is for soap operas
• No more flying solo
• Gripes go up
• The stress bucket
• Two types of grandpas
• Be a wall painter
• Every position can be electrifying
• Lead or be led
• Half the victory
• The value of downtime
• I'm not a writer

• Toot your own horn
• Don't work in a vacuum
• The graphic design megazord
• Live as a team, die as a team
• Everyone does something better than you
• You are responsible for your own time
• ART SMARTS
• OCD is an attitude
• Polishing turds
• Hairy moles
• This is not verbatimville
• Shock and awe
• Art is meant to be framed
• It is never to late for a better idea
• Filler failures
• A river runs through it
• Comps or comprehensive?
• Design like the wind
• Type fast
• How to eat an elephant
• The Venus initiative
• Process-a-palooza
• Hiking your way to successful projects
• Solving end-of-day rush
• Why projects blow up
• The lo-fi PDA
• Bring out your dead
• Shake the bushes or get bit
• Red flags and extinguishers
• Brainstorms are 90 percent bad ideas
• The communal Brain
• TWO EARS, ONE MOUTH
• The ultimate email formula
• Beware the red dot
• Email black holes
• Even the Lone Ranger had Tonto
• Canned communication
• Tin can phones
• Vicious vernacular
• An army of support
• Friendly updates
• Deadline ballet
• Big brother
• The domino effect
• Avoid the W.W.W.
• Be afraid to click "send"
• The tragedy of time zones
• HAPPY HEAD HONCHOS
• Designers are from Mars, clients are from Venus
• Let your client leave their mark
• "Forgiveness" points
• Let your client be the 800-pound gorilla
• Do your genealogy
• Never give your client homework
• Assume that people are clueless
• Long-term relationship value vs. single transaction profit
• Oddities at the start mean oddities at the end
• Don't be the desperate girlfriend
• Stand in manure, smell like manure
• Never fire a client?
• "We decided to go another direction" means "you suck"
• There are such things as stupid questions
• You can't get mad at math
• You have 65 seconds to land a job
• How to ask for a raise without asking for a raise
• MIND YOUR BUSINESS
• Do what you love; the money will follow
• A business that looks orderly
• Making cents of it all
• How to calculate a burn rate
• The fixed-bid pricing dartboard
• Beware of line-item pricing
• "No charge" doesn't mean "free"
• How to flush out a budget
• Twenty-piece chicken McNuggets
• Nonprofits for non-profit
• The code of fair practice
• Contractual mumbo jumbo
• "Etcetera" has no business in your business
• You don't have to sign off on this
• B.A.M. lists
• One line that changed everything about collections
• A business is an organism that wants to die
• If I've got a dollar, you've got a dollar, but no partners
• If you want to win the game, you have to know the score
• There is no such thing as a "meet and greet"
• How to make a capabilities presentation
• Floods happen
• Flexibility, not freedom
• Never do undocumented work
• Next worry date
• Nickels and dimes are for lemonade stands
• Only terrorists like hostage situations
• Oh where, oh where has my hundred thousand dollars gone? Oh where, oh where can it be?
• Don't do anything you can pay someone ten dollars per hour to do
• "Skin in the game" usually means "free"
• Three-month "lifetime" guarantee
• "Bring your own boss," whatever that means
• How to bite the bullet
• Index
• About the author.

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Author/Creator:

Janda, Michael , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Burn your portfolio: stuff they don't teach you in design school, but should [by Janda, M.]

Subjects:

Graphic arts — Vocational guidance

Commercial art — Vocational guidance

Graphic arts

Commercial art

General Notes:

Includes index.

Physical Description:

xxii, 375 pages : illustrations ; 23 cm

Call Numbers:

NC590 .J363 2013

ISBNs:

9780321918680 (pbk.)
0321918681

Library of Congress Control Numbers:

2013474235

OCLC Numbers:

830350523