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Summary:

"Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions"-- [Provided by publisher]
"Influential author and Financial Times columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no "East" and "West""-- [Provided by publisher]

Table of Contents:

• Machine generated contents note: 1. Rise of the East's Middle Class: Selling to the Region's New Consumers
• 2. End of "Made in China"?: Major Changes Ahead for Manufacturing
• 3. Tapping into the Muslim Market: Why a Halal Strategy Is Critical for Growth
• 4. Bollywood Stars and Indonesian Punk Rock: A Flourishing Local Entertainment Industry
• 5. China Goes Global, Again: A New Phase for Chinese Outbound Investment
• 6. Small Trucks and Big Planes: Transport and Logistics in the New East
• 7. East's Uncertain Urban Future: Targeting the Region's Fast-growing Cities
• 8. Water and Energy Nexus: The Need for Sustainable Growth
• 9. Conclusion.

Author/Creator:

Simpfendorfer, Ben , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The rise of the new East: business strategies for success in a world of increasing complexity [by Simpfendorfer, B.]

Other Related Resources:

Print version: Rise of the new East [by Simpfendorfer, B.] (First edition — ISBN 9781137370051; LCCN 2014014605)

Subjects:

East Asia — Commerce

South Asia — Commerce

East Asia — Foreign economic relations

South Asia — Foreign economic relations

East Asia — Economic conditions — 21st century

South Asia — Economic conditions — 21st century

General Notes:

Description based on: Print version record.
Includes bibliographical references and index.

Physical Description:

1 online resource.

Call Numbers:

HF3820.5.Z5 S56 2014eb

ISBNs:

9781137370068 (electronic bk.)
1137370068 (electronic bk.)

OCLC Numbers:

882611340

Other Control Numbers:

EBC1718733 (source: MiAaPQ)
[Unknown Type]: ybp11699648