Visual communication theory and research: a mass communication perspective

Shahira Fahmy, Mary Angela Bock, and Wayne Wanta

Location	Call Number	Availability	Request	Notes
	P93.5 .F35 2014eb	Checking availability		Single User Access

Table of Contents:: Linking theory to visual communication
Historical research
Who: research on the sources of visual communication
Says what: research on the content in visual communication
To whom: research on the audiences in visual communication
In which channel: research on media used in visual communication
With what effect I: research on cognitive effects of visual
With what effect II: research on attitudinal effects of visual
With what effect III: research on behavioral effects of visual
Conclusions.
Author/Creator:: Fahmy, Shahira, 1970-
Contributors:: Bock, Mary Angela
Wanta, Wayne
Languages:: English
Language Notes:: Item content: English
Main Work:: Visual communication theory and research: a mass communication perspective [by Fahmy, S.]
Subjects:: Visual communication
Visual communication — Research
Research
General Notes:: Description based on print version record.
Includes bibliographical references (pages 154-182) and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Physical Description:: 1 online resource.
Digital Characteristics:: text file
Call Numbers:: P93.5 .F35 2014eb
ISBNs:: 1137362154 (electronic bk.)
9781137362155 (electronic bk.)
9781137362148 (hbk, alk. paper) [Invalid]
1137362146 (hbk, alk. paper) [Invalid]
OCLC Numbers:: 879473804
Other Control Numbers:: EBC1699334 (source: MiAaPQ)
[Unknown Type]: ybp12112475

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