More Details
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Table of Contents:
- Machine generated contents note: pt. I Audience Imperative
- ch. 1 Audiences as Assets: Think Like The Boss
- ch. 2 Audience Imperative: Our Hybrid Source of Business Energy
- ch. 3 Your Proprietary Audiences: Seekers, Amplifiers & Joiners
- ch. 4 VIP Joiners: Subscribers, Fans & Followers
- ch. 5 Beyond Don Draper: Paid, Owned & Earned Media
- ch. 6 Increase What Matters: Size, Engagement & Value
- ch. 7 Larger Font: Our Long-Term Responsibilities
- pt. II Audience Channels
- ch. 8 Website: Marketing's Magnetic Center
- ch. 9 Email: The Bedrock Audience
- ch. 10 Facebook: Making It Personal
- ch. 11 Twitter: Real-Time Characters
- ch. 12 Blogs: A Website by Another Name
- ch. 13 Mobile Apps: Audiences on the Go
- ch. 14 Linked$$In: The Professional Audience
- ch. 15 YouTube: Internet Built the Video Star
- ch. 16 Google+: The Great Unknown
- ch. 17 Pinterest: A Collection of Beautiful Followers
- ch. 18 SMS: Cutting through the Clutter
- ch. 19 Instagram: Moving Pictures
- ch. 20 Podcasts: Listen Carefully
- ch. 21 Other Audience Channels: More? You Want More?!?
- pt. III Audience Roadmap
- ch. 22 Map & Align: Strategy and Team
- ch. 23 Build & Engage: Audiences on Demand
- ch. 24 Serve, Honor, Deliver, Surprise & Delight: The Red Velvet Touch
- ch. 25 Test & Evolve: What Marketers Can Learn from 5,000 Years of Football.
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Language Notes:
- Item content: English
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General Notes:
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on Jan. 22, 2014).
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Physical Description:
- 1 online resource.
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Digital Characteristics:
- text file
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Call Numbers:
- HF5415.1265 .R64 2014
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ISBNs:
- 9781118825563 (electronic bk.)
111882556X (electronic bk.)
9781118825570 (electronic bk.)
1118825578 (electronic bk.)
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OCLC Numbers:
- 868978108
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Other Control Numbers:
- 660147 (source: EbpS)