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Summary:

"Explores how American Indian businesses and organizations are taking on images that were designed to oppress them. How and why do American Indians appropriate images of Indians for their own purposes? How do these representatives promote and sometimes challenge sovereignty for indigenous people locally and nationally? American Indians have recently taken on a new relationship with the hegemonic culture designed to oppress them. Rather than protesting it, they are earmarking images from it and using them for their own ends. This provocative book adds an interesting twist and nuance to our understanding of the five-hundred year interchange between American Indians and others. A host of examples of how American Indians use the so-called "White Man's Indian" reveal the key images and issues selected most frequently by the representatives of Native organizations or Native-owned businesses in the late twentieth and early twenty-first centuries to appropriate Indianness."--Publisher's website.

Table of Contents:

• AIM: Use of Popular Images of Indians in Identity Politics
• Twentieth-Century Contest over Native American Spirituality
• American Indian Express and Protests of Immorality
• Marketing Health and Tradition
• Marketing Spirituality and Environmental Values
• Land, Stewardship, and Healthy Food
• Final Thoughts.

Author/Creator:

Schwarz, Maureen Trudelle, 1952-

Languages:

English

Language Notes:

Item content: English

Main Work:

Fighting colonialism with hegemonic culture: native American appropriation of Indian stereotypes [by Schwarz, M.T.]

Other Related Resources:

Print version: Fighting colonialism with hegemonic culture [by Schwarz, M.T.] (Albany : State University of New York Press, c2013 — ISBN 9781438445939; LCCN 2012015509; OCLC Number 791492249)

Subjects:

Indians of North America — Public opinion

Indians of North America — Ethnic identity

Indians of North America — Psychology

Stereotypes (Social psychology) — United States

Indians in popular culture

Public opinion — United States

Indians of North America

Stereotypes (Social psychology)

Public opinion

United States

General Notes:

Includes bibliographical references (p. 191-215) and index.
Description based on print version record.

Physical Description:

1 online resource (xi, 235 pages) : illustrations

Digital Characteristics:

text file

Call Numbers:

E98.P99 S38 2013eb

ISBNs:

9781461921417 (electronic bk.)
1461921414 (electronic bk.)
9781438445939 [Invalid]
1438445938 [Invalid]
1438445946 (electronic bk.)
9781438445946 (electronic bk.)

OCLC Numbers:

831625481

Other Control Numbers:

520358 (source: EbpS)