Some items are only available on campus or will require authentication via EUID and Password at the point of use.

Advanced Search

Beyond the business plan: 10 principles for new venture explorers

by Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR Programme
Resource Type:
E-Book
Publication:
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013
Connect to online resource

Availability

Location Call Number Availability Request Notes
HD62.5 .B745 2013eb Checking availability Single User Access

More Details

Summary:
"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the flexibility to face any uncertainties. These principles can be used as an alternative to a traditional business plan or even alongside one allowing it to adapt when needed. This book does not dictate how to run a business but provides the insight needed to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and demonstrates that flexible development can navigate the changing world economy better than any business plan. "-- [Provided by publisher]
Table of Contents:
  • Machine generated contents note:
  • PART I
  • WHY LOOK BEYOND THE BUSINESS PLAN
  • 1. The purpose of this book
  • 2. Business plans
  • why are they advocated?
  • 3. Are business plans appropriate?
  • 4. Business plans are not the only option
  • 5. Enterprise and exploration
  • 6. A guide for explorers?
  • PART II
  • THE TEN PRINCIPLES
  • 7. The starting point: understanding how to explore
  • 8. Principle 1
  • An enterprise is a means not an end
  • 9. Principle 2
  • Don't commit more than you can afford to lose
  • 10. Principle 3
  • Start from where you are
  • 11. Principle 4
  • Carry out reality checks and make appropriate plans
  • 12. Principle 5
  • The only reliable test is a real one
  • 13. Principle 6
  • Get started and get some momentum
  • 14. Principle 7
  • Accept uncertainty
  • 15. Principle 8
  • Look for opportunities
  • 16. Principle 9
  • Build and use social capital
  • 17. Principle 10
  • Acquire the relevant skills
  • 18. Following the Principles
  • PART III
  • SEEKING A BALANCED PERSPECTIVE
  • 19. Striking a balance
  • 20. Comparing approaches
  • 21. Some reflections and implications
  • 22. Postscript
  • The relevance of exploring
  • PART IV
  • FURTHER INFORMATION.
View 23 more lines View less
Author/Creator:
Bridge, Simon
Contributors:
Hegarty, Cecilia
Languages:
English
Language Notes:
Item content: English
Main Work:
Beyond the business plan: 10 principles for new venture explorers [by Bridge, S.]
Subjects:
New business enterprises — Management
Business planning
Entrepreneurship
Small business
New business enterprises
General Notes:
Description based on print version record.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Physical Description:
1 online resource.
Digital Characteristics:
text file
Call Numbers:
HD62.5 .B745 2013eb
ISBNs:
1137332875 (electronic bk.)
9781137332875 (electronic bk.)
9781137332868 (hardback) [Invalid]
1137332867 (hardback) [Invalid]
OCLC Numbers:
863989932
Other Control Numbers:
EBC1571863 (source: MiAaPQ)
Chat with Us