Global business: positioning ventures ahead

Michael R. Czinkota, Ilkka A. Ronkainen

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Summary:: Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
Table of Contents:: Machine generated contents note: 1. Global Imperative
2. Establishing the Context
3. Doing Your Homework on Global Markets
4. Getting There With Customers and Suppliers
5. Creating a Global Presence
6. Making Communication Happen
7. Negotiating Cultural Chasms
8. Positioning the Product and Brand
9. Making Money
10. Discovering and Using Trends in International Business.
Author/Creator:: Czinkota, Michael R.
Contributors:: Ronkainen, Ilkka A.
Languages:: English
Language Notes:: Item content: English
Main Work:: Global business: positioning ventures ahead [by Czinkota, M.R.]
Other Related Resources:: Print version: Global business [by Czinkota, M.R.] (New York : Routledge, 2011 — ISBN 9780415801942; LCCN 2009052412)
Subjects:: Export marketing
International trade
General Notes:: Includes bibliographical references and index.
Description based on: Print version record.
Physical Description:: 1 online resource.
Call Numbers:: HF1416 .C947 2011eb
ISBNs:: 9780203875100 (electronic bk.)
0203875109 (electronic bk.)
9780415801942 [Invalid]
041580194X [Invalid]
OCLC Numbers:: 688220019
Other Control Numbers:: EBC592946 (source: MiAaPQ)
[Unknown Type]: ybp3283238