Export now: five keys to entering new markets
Frank Lavin & Peter Cohan
- Resource Type:
- E-Book
- Publication:
- Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia)
- Copyright:
- ©2011
More Details
- Summary:
- How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
- Table of Contents:
- Machine generated contents note: pt. ONE Why and What: Setting Your Export Goals
- 1. Where's the World Going?
- 2. Where Are You Going?
- pt. TWO How: Five Keys to Choosing Your Export Strategy
- 3. Country: Pick the Right One
- 4. Customers: How They Differ
- 5. Competitors: A Different Market
- 6. Capabilities: What You Need to Win
- 7. Capability Gap: How to Close It
- pt. THREE When: Making Your Export Strategy Happen
- 8. Resource the Strategy
- 9. Bridge the Cultural Gap
- 10. Take Action.
- Author/Creator:
- Contributors:
- Languages:
- English
- Language Notes:
- Item content: English
- Other Related Resources:
- Print version: Export now [by Lavin, F.L.] (Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), ©2011 — ISBN 9780470828168)
- Subjects:
- General Notes:
- Includes bibliographical references and index.
Description based on: Print version record. - Physical Description:
- 1 online resource.
- Call Numbers:
- HF1414.4 .L38 2011eb
- ISBNs:
- 9781119199380 (electronic bk.)
1119199387 (electronic bk.)
9780470828182 (electronic bk.)
0470828188 (electronic bk.)
9780470828199 (electronic bk.)
0470828196 (electronic bk.)
1283175142
9781283175142
9780470828168 [Invalid]
0470828161 [Invalid]
9780470828175 (eMobi) [Invalid] - OCLC Numbers:
- 747434414
- Other Control Numbers:
- EBC693368 (source: MiAaPQ)
[Unknown Type]: ybp6987046