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Summary:

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
Editors Michael R. Czinkota, Masaaki Kotabe and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth. --Book Jacket.

Contributors:

Czinkota, Michael R.

Ronkainen, Ilkka A.

Kotabe, Masaaki

Languages:

English

Language Notes:

Item content: English

Subjects:

Export marketing

International business enterprises

International trade

General Notes:

Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource.

Call Numbers:

HF1416 .F88 2011eb

ISBNs:

9780203878132 (electronic bk.)
0203878132 (electronic bk.)
9780415800938 (hardback, alk. paper) [Invalid]
0415800935 (hardback, alk. paper) [Invalid]
9780415800945 (pbk., alk. paper) [Invalid]
0415800943 (pbk., alk. paper) [Invalid]

OCLC Numbers:

729244620

Other Control Numbers:

EBC684063 (source: MiAaPQ)
[Unknown Type]: ybp3345805