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Table of Contents:

• Introduction
• Understanding the global marketing environment
• Analyzing global marketing opportunities
• Developing global marketing strategies
• Designing global marketing programs
• Managing the global marketing effort.

Author/Creator:

Jeannet, Jean-Pierre

Contributors:

Hennessey, Hubert D.

Languages:

English

Language Notes:

Item content: English

Main Work:

Global marketing strategies [by Jeannet, J.P.]

Subjects:

Export marketing — Management

Export marketing — Management — Case studies

Export marketing

Genres:

Case studies

General Notes:

Includes bibliographical references and indexes.

Physical Description:

xxi, 918 pages : illustrations ; 24 cm

Call Numbers:

HF1416 .J43 1998

ISBNs:

039587162X
9780395871621

Library of Congress Control Numbers:

97072494

OCLC Numbers:

39235426