Global marketing: foreign entry, local marketing, and global management

Johny K. Johansson

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Author/Creator:: Johansson, Johny K.
Languages:: English
Language Notes:: Item content: English
Main Work:: Global marketing: foreign entry, local marketing, and global management [by Johansson, J.K.]
Related Series:: Irwin series in marketing
Subjects:: Export marketing
Export marketing — Management
General Notes:: Includes bibliographical references and indexes.
Physical Description:: xx, 716 pages : illustrations (some color), color maps ; 24 cm + 1 instructor's manual (1 volume (various pagings) ; 28 cm) + 1 test bank (xi, 308 ; 28 cm).
Physical Characteristics:: 24 cm
Call Numbers:: HF1416 .J63 1997
ISBNs:: 0256160511
9780256160512
025616052X (instructor's manual)
9780256160529 (instructor's manual)
0256255962 (test bank)
9780256255966 (test bank)
Library of Congress Control Numbers:: 96021836
OCLC Numbers:: 1053101707
34699611 [Invalid]