International marketing

Philip R. Cateora, John L. Graham

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Author/Creator:: Cateora, Philip R.
Contributors:: Graham, John L.
Languages:: English
Language Notes:: Item content: English
Main Work:: International marketing [by Cateora, P.R.]
Related Series:: McGraw-Hill/Irwin series in marketing
Subjects:: Export marketing
International business enterprises
General Notes:: Includes bibliographical references and indexes.
Physical Description:: xxv, 694 pages : illustrations ; 29 cm.
Call Numbers:: HF1416 .C375 2002
ISBNs:: 0072398841 (hardback)
9780072398847 (hardback)
0071123121
9780071123129
Library of Congress Control Numbers:: 2001024810
OCLC Numbers:: 46872170