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International and global marketing: concepts and cases

[edited by] Taylor W. Meloan, John L. Graham
Resource Type:
Book (Print/Paper)
Edition:
2nd ed.
Publication:
Boston, Mass. : Irwin/McGraw Hill, [1998]
Copyright:
©1998
Related Series:
Irwin/McGraw-Hill series in marketing
Table of contentsPublisher description

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More Details

Contributors:
Meloan, Taylor W.
Graham, John L.
Languages:
English
Language Notes:
Item content: English
Related Series:
Irwin/McGraw-Hill series in marketing
Alternate Titles:
Cover title: International & global marketing
Subjects:
Export marketing
Export marketing — Case studies
Genres:
Case studies
General Notes:
Includes bibliographical references.
Physical Description:
xvi, 439 pages : illustrations ; 24 cm.
Call Numbers:
HF1416 .I54 1998
ISBNs:
0256218943 (pbk., alk. paper)
9780256218947 (pbk., alk. paper)
Library of Congress Control Numbers:
97005424
OCLC Numbers:
36485792