Introduction to electronic commerce
Efraim Turban, David King, Judy Lang; with contributions by Linda Lai [and others]
- Resource Type:
- Book (Print/Paper)
- Edition:
- 2nd ed.
- Publication:
- Upper Saddle River, NJ : Prentice Hall, [2009]
- Copyright:
- ©2009
More Details
- Table of Contents:
- Overview of electronic commerce
- E-marketplaces : structures and mechanisms
- Retailing in electronic commerce : products and services
- Online consumer behavior, market research, and advertisement
- B2B e-commerce
- E-supply chains, collaborative commerce, and corporate portals
- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce
- Social networks and industry disruptors in the Web 2.0 environment
- Mobile computing and commerce
- E-commerce security
- Electronic payment systems, order fulfillment, and other services
- E-commerce strategy, justification, and global implementation.
- Author/Creator:
- Contributors:
- Languages:
- English
- Language Notes:
- Item content: English
- Main Work:
- Subjects:
- General Notes:
- Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
"Instructor's review copy.: - Cover. - Physical Description:
- xliii, 578 pages : color illustrations ; 26 cm
- Call Numbers:
- HF5548.32 .T87 2009
- ISBNs:
- 9780136033240
0136033245 - Library of Congress Control Numbers:
- 2008025903
- OCLC Numbers:
- 209665293