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International marketing

Philip R. Cateora, John L. Graham
Resource Type:
Book (Print/Paper)
Edition:
10th ed.
Publication:
Boston : Irwin/McGraw-Hill, [1999]
Copyright:
©1999
Publisher description Table of contents only

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More Details

Author/Creator:
Cateora, Philip R.
Contributors:
Graham, John L.
Languages:
English
Language Notes:
Item content: English
Main Work:
International marketing [by Cateora, P.R.]
Subjects:
Export marketing
International business enterprises
General Notes:
Includes bibliographical references and indexes.
Physical Description:
xxv, 721 pages : illustrations (som color) ; 29 cm
Physical Characteristics:
polychrome
Call Numbers:
HF1009.5 .C35 1999
ISBNs:
0256259828
9780256259827
0073661325
9780073661322
Library of Congress Control Numbers:
98021048
OCLC Numbers:
38966151