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Principles of global marketing

Warren J. Keegan, Mark C. Green
Resource Type:
Book (Print/Paper)
Publication:
Upper Saddle River, N.J. : Prentice Hall, [1997]
Copyright:
©1997

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Author/Creator:
Keegan, Warren J.
Contributors:
Green, Mark C.
Languages:
English
Language Notes:
Item content: English
Main Work:
Principles of global marketing [by Keegan, W.J.]
Related Works:
Multinational marketing management [by Keegan, W.J.]
Other Related Resources:
Online version: Principles of global marketing [by Keegan, W.J.] (Upper Saddle River, N.J. : Prentice Hall, c1997 — OCLC Number 648601404)
Subjects:
Export marketing — Management
Export marketing — Management — Case studies
Mercadotécnia de exportación — Administración — Estudio con casos
Export marketing
Genres:
Case studies
General Notes:
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.
Physical Description:
xxi, 421 pages : illustrations (some color), color maps ; 26 cm
Call Numbers:
HF1416 .K443 1997
ISBNs:
0137222998
9780137222995
0136066828 (pbk)
9780136066828 (pbk)
Library of Congress Control Numbers:
96022966
OCLC Numbers:
34839706