Some items are only available on campus or will require authentication via EUID and Password at the point of use.

Advanced Search

Global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey
Resource Type:
Book (Print/Paper)
Edition:
5th ed.
Publication:
Boston : Houghton Mifflin, [2001]
Copyright:
©2001

AvailabilityUpdate URL to this section

Location Call Number Availability Request
HF1416 .J43 2001 Ask at the Service Desk Request pickup

More Details

Table of Contents:
  • Introduction
  • Understanding the global marketing environment
  • Analyzing global marketing opportunities
  • Developing global marketing strategies
  • Designing global marketing programs
  • Managing the global marketing effort.
Author/Creator:
Jeannet, Jean-Pierre
Contributors:
Hennessey, Hubert D.
Languages:
English
Language Notes:
Item content: English
Main Work:
Global marketing strategies [by Jeannet, J.P.]
Subjects:
Export marketing — Management
Export marketing — Management — Case studies
Export marketing
Genres:
Case studies
General Notes:
Includes bibliographical references and indexes.
Physical Description:
xxi, 762 pages : color illustrations ; 24 cm
Call Numbers:
HF1416 .J43 2001
ISBNs:
0618071881
9780618071883
Library of Congress Control Numbers:
00133788
OCLC Numbers:
46641745