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Table of Contents:

• Volume 1. Asking the right questions (theory, history, traditions, context in mass communication research). Theory in media research / Oliver Boyd-Barrett
• The complementarity of qualitative and quantitative methodologies in media and communication research / Klaus Bruhn Jensen
• Media, culture and modern times : social science investigations / Graham Murdock
• Remarks on administrative and critical communications research / Paul Felix Lazarsfeld
• Media sociology : the dominant paridigm / Todd Gitlin
• Communication research : one paradigm, or four? / Karl Erik Rozengren
• The three paradigms of mass media research in mainstream communication journals / W. James Potter, Roger Cooper and Michel Dupagne
• The new revisionsim in mass communication research : a reappraisal / James Curran
• Mass communication research : asking the right questions / James D. Halloran
• Cultural compliance and critical media studies / Greg Philo and David Miller
• Researching media institutions, organisations, professionals and production. The history of media institutions. Finding data, reading patterns, telling stories : issues in the historiography of television / John Corner
• Problems and possibilities in the writing of broadcasting history / Asa Briggs
• Media professionals and media production. Participant observation : researching news production / Simon Cottle
• The research method / Philip Elliott
• News as purposive behavior : on the strategic use of routine events, accidents, and scandals / Harvey Molotch and Marilyn Lester
• Four approaches to the sociology of news / Michael Schudson
• Media gatekeeping / Pamela J. Shoemaker
• Research approaches / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan
• New(s) times : toward a 'second wave' of news ethnography / Simon Cottle
• Holism, communion and conversion : integrating media consumption and production research / David Deacon

• Volume 2. Researching media institutions, organisations, professionals and production (continued). Political economy (media institutions). The political economy of communications / Janet Wasko
• Communications policy research. Facing in : researchers and academia / Sandra Braman
• Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail
• Researching media content and representation. Content analysis. Overview of media research methodologies : media output / Barrie Gunter
• Reflections : ethnographic content analysis / David L. Altheide
• Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally
• Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan
• Semiotics and discourse analysis. Semiotic analysis / Arthur Asa Berger
• 'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes
• How to view commercials / Paul Rutherford
• Discourse analysis / Rosalind Gill
• Structural and narrative analysis. Narrative and genre / Horace Newcomb
• Structural analysis and mass communication / Olivier Burgelin
• Introduction to the structural analysis of narratives / Roland Barthes
• Narrative strategies in television science : a case study / Roger Silverstone
• Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis
• Volume 3. Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in / Baldwin Van Gorp
• The framing project : a bridging model for media research revisited / Stephen D. Reese
• Framing : toward clarification of a fractured paradigm / Robert M. Entman
• Cascading activation : contesting the White House's frame after 9/11 / Robert M. Entman
• Getting framed : the media shape reality / Charlotte Ryan
• The power of a frame : an analysis of newspaper coverage of tobacco issues : United States, 1985-1996 / Claudia L. Menashe and Michael Siegel
• The empirical approach to the study of media framing / James W. Tankard, Jr.
• Linguistic and rhetorical analysis. An integration of corpus-based and genre-based approaches to text analysis in EAP/ESP : countering criticisms against corpus-based methodologies / Lynne Flowerdew
• Corpus linguistics and critical discourse analysis : examining the ideology of sleaze / Debbie Orpin
• Figures of rehetoric in advertising language / Edward F. McQuarrie and David Glen Mick
• From 'politically correct councillors' to 'Blairite nonsense' : discourses of 'political correctness' in three British newspapers / Sally Johnson, Jonathan Culpeper and Stephanie Suhr
• Tampering with nature : 'nature' and the 'natural' in media coverage of genetics and biotechnology / Anders Hansen
• The meanings of 'risk' : a view from corpus linguistics / Craig Hamilton, Svenja Adolphs and Brigitte Nerlich
• Visual analysis. Analysing visuals : still and moving images / Simon Cottle
• Rhetoric of the image / Roland Barthes
• The determinations of news photographs / Stuart Hall
• Building the world's visual language : the increasing global importance of image banks in corporate media / David Machin
• Taking television seriously : a sound and image bite analysis of presidential campaign coverage, 1992-2004 / Erik P. Bucy and Maria Elizabeth Grabe
• Researching media and communication in society : consumption, audiences, politics, problems and pleasures. Five traditions in search of the audience / Klaus Bruhn Jensen and Karl Erik Rosengren
• The challenge of changing audiences : or, what is the audience researcher to do in the age of the internet? / Sonia Livingstone
• Audience and readership research / Jenny Kitzinger
• Survey research. Survey research / Pamela J. Shoemaker and Maxwell E. McCombs
• The BBC internet study : general methodology / Stian Reimers
• Volume 4. Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued). Focus group research. The focused interview / Robert K. Merton and Patricial L. Kendall
• The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger
• From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison
• Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone
• Selected key models in media audience and influence research. Cultivation analysis. Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli
• Agenda-setting. The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw
• Reception analysis. Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz
• Uses & gratifications. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin
• Political and public opinion influence. The media, public opinion, and political action / Holli A. Semetko
• Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis
• Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky
• Constructionism. The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk
• Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani
• Doing communication research : sources & resources, the research process. Using data archives for secondary analysis / Clive Seale
• Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock
• Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick
• Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes.

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Contributors:

Hansen, Anders, 1957-

Languages:

English

Language Notes:

Item content: English

Related Series:

Sage benchmarks in social research methods

Subjects:

Mass media — Research — Methodology

Mass media

General Notes:

Includes bibliographical references.

Physical Description:

4 volumes : illustrations ; 25 cm.

Call Numbers:

P91.3 .M366 2009

ISBNs:

9781412930048 (hbk.)
1412930049 (hbk.)

Library of Congress Control Numbers:

2008927553

OCLC Numbers:

228363084