Bite-sized marketing: realistic solutions for the overworked librarian

Nancy Dowd, Mary Evangeliste, & Jonathan Silberman

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Summary:: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Table of Contents:: Word-of-mouth marketing
Bring your library to life with a story
How to market electronic resources
Public relations 101
Outreach
Advocacy
The new marketing tools
Design
Branding
Marketing best practices.
Author/Creator:: Dowd, Nancy, 1956-
Contributors:: Evangeliste, Mary
Silberman, Jonathan, 1982-
NetLibrary, Inc.
Languages:: English
Language Notes:: Item content: English
Main Work:: Bite-sized marketing: realistic solutions for the overworked librarian [by Dowd, N.]
Other Related Resources:: Print version: Bite-sized marketing [by Dowd, N.] (Chicago : American Library Association, 2010 — ISBN 9780838910009; LCCN 2009016829; OCLC Number 320696543)
Subjects:: Libraries — Marketing
Libraries — Public relations
Libraries
General Notes:: Includes index.
Includes bibliographical references and index.
Description based on print version record.
Physical Description:: 1 online resource (xi, 140 pages) : illustrations
Digital Characteristics:: text file
Call Numbers:: Z716.3 .D69 2010eb
ISBNs:: 9780838997345 (electronic bk.)
0838997341 (electronic bk.)
OCLC Numbers:: 593294057