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Summary:

"The purpose of the present study is to observe how the consumers select ready-to-wear dresses in a small oil town, which had a population of 3,336 in June, 1940...A brief summary of the entire study follows. (1) Of the 215 customers, 60 percent were sales customers and 60 percent stated the price they wished to pay. (2) The 135 dresses purchased were about equally distributed among $7.95, $10.95,$16.95 and $29.95 values. (3) The color desired was specified by 83 percent of the customers. Navy and tan were the two leading colors. (4) While 97 percent of the women designated the size they needed, only 83 percent purchased the size requested. Size 16 was bought by more women than any other size. (5) Customers had little knowledge regarding trade names and materials. Of the dresses sold, 64 percent were rayon. (6) About 90 percent of the women designated in some manner the type of dress they desired. Almost 50 percent of the purchasers selected tailored garments. (7) Slightly less than half of the customers check on the quality of workmanship or the material in the dress. Only 15 percent of the women asked for a guarantee of any type. (8) Ten percent of the women objected to the alteration of the garments which they contemplated buying and did not make a purchase because of this."--Leaves 35-36.

Author/Creator:

Smith, Texie Addington

Contributors:

Scoular, Florence I. , major professor

Texas County Histories Collection

Languages:

English

Language Notes:

Item content: English

Main Work:

Selection of ready-to-wear dresses by women in Denver City, Texas [by Smith, T.A.]

Related Series:

NT thesis, Home Economics; [volume] 194

Subjects:

Women consumers — Texas

Clothing and dress

Fashion — Texas

Denver City (Tex.) — History

Gaines County (Tex.) — History

Yoakum County (Tex.) — History

Women consumers

Fashion

Texas

Texas — Denver City

Texas — Gaines County

Texas — Yoakum County

Genres:

History

Dissertation Notes:

Thesis. M.S. ― North Texas State University, 1940.

General Notes:

"Original copy 2 was lost in transit and this replacement was furnished by American Railway Express"-- inscription on half title page, no signatures of professors present.
Includes bibliographical references (leaf 38).
(Texana Collection copy) Bound in green library buckram with gilt spine titles and North Texas State Teachers College seal on cover.
(Texana Collection copy) Former Call Number: 379 N81 no.399 c.2

Physical Description:

v, 38 leaves ; 28 cm.

Call Numbers:

F394.D43 S65 1940
Electronic Thesis

OCLC Numbers:

1053305391
317159851 [Invalid]