More Details

Contributors:

European Marketing Academy

ScienceDirect (Online service)

Languages:

English

Language Notes:

Item content: English

Main Work:

International journal of research in marketing (Online)

Other Related Resources:

Print version: International journal of research in marketing (ISSN 0167-8116; LCCN sn84011614; OCLC Number 10731651)

Alternate Titles:

ISSN key title: International journal of research in marketing (Online)

Subjects:

Marketing research — Periodicals

Marketing — Management — Research — Periodicals

Merchandising — Research — Periodicals

Retail trade — Research — Periodicals

Sales management — Research — Periodicals

System Details:

Mode of access: World Wide Web.

General Notes:

Some issues also have distinctive title themes.
Access restricted to subscribing institutions.
"Official journal of the European Marketing Academy."
Description based on: Vol. 12, issue 1 (May 1995); title from contents screen (ScienceDirect, viewed Jan. 22, 2004).
Latest issue consulted: Vol. 20, issue 4 (Dec. 2003), viewed Jan. 22, 2004.

Audience:

"Academics and professionals active in research in marketing, and those interested in strategic marketing, corporate planning, portfolio analysis, marketing research, and strategic management."

Call Numbers:

Periodical HF5415.2

ISSNs:

1873-8001
ISSN-L: 0167-8116

Library of Congress Control Numbers:

2004233065

Other Control Numbers:

ssj0004878 (source: WaSeSS)