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Brandweek

Resource Type:
E-Journal
Publication:
New York, N.Y. : Adweek L.P.
New York, N.Y. : Nielsen Business Media
Copyright:
©1992-
Serial Continuity:
Continues: Adweek's marketing week (ISSN 0892-8274; LCCN 89644400; OCLC Number 14220423)
Absorbed: Superbrands (June 15, 1998 — LCCN 90643263; OCLC Number 22462491)
Absorbed by: Adweek (2003) (ISSN 1549-9553; LCCN 2003233090; OCLC Number 52059332)
Full text available from ABI/INFORM Global: 07/01/1992 to 04/11/2011 Full text available from ProQuest Research Library: 07/01/1992 to 04/11/2011 Full text available from Business Source Complete: 01/03/1994 to 04/11/2011 Full text available from MasterFILE Complete: 01/03/1994 to 04/11/2011 Full text available from Academic Search Complete: 01/03/1994 to 04/11/2011 Full text available from Computer Source: Consumer Edition: 01/03/1994 to 04/11/2011 Full text available from Business Abstracts with Full Text (H.W. Wilson): 09/03/2001 to 04/11/2011 Full text available from Gale Academic OneFile: 07/13/1992 to 04/11/2011 Full text available from Gale OneFile: Fine Arts: 07/13/1992 to 04/11/2011 Full text available from Gale OneFile: Business: 07/13/1992 to 04/11/2011 Full text available from Gale OneFile: Communications and Mass Media: 07/13/1992 to 04/11/2011 Full text available from Gale Business: Insights: 07/13/1992 to 04/11/2011 Full text available from Gale General OneFile: 07/13/1992 to 04/11/2011 Full text available from Gale OneFile: Popular Magazines: 07/13/1992 to 04/11/2011

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Periodical HF5801 Checking availability

More Details

Contributors:
EBSCO Publishing (Firm)
Thomson Gale (Firm)
Languages:
English
Language Notes:
Item content: English
Main Work:
Brandweek (Online)
Other Related Resources:
Supplement: Infomercial (<-1994> — LCCN 94648031; OCLC Number 27731223)
Supplement: Infomercial and direct response television (1995- — LCCN 96648116; OCLC Number 32726819)
Online version: Brandweek (Online) (OCLC Number 38554356)
Alternate Titles:
Abbreviated title: Brandweek (N.Y.N.Y.)
ISSN key title: Brandweek (New York, N.Y.)
Subjects:
Advertising — United States — Periodicals
Commercial products — United States — Marketing — Periodicals
System Details:
Mode of access: World Wide Web.
General Notes:
Access restricted to subscribing institutions.
Supplements accompany some issues.
Volumes for 1992-1998 have supplement: Superbrands, which was absorbed by this title on June 15, 1998.
Description based on: Vol. 33, no. 27 (July 13, 1992); title from caption.
Latest issue consulted: Vol. 39, no. 34 (Aug. 24, 1998).
Call Numbers:
Periodical HF5801
ISSNs:
1064-4318
ISSN-L: 1064-4318
0892-8274 [Incorrect]
Other Standard Numbers:
CODEN: BANDEN
Library of Congress Control Numbers:
92656216
sn 92003399 (i.e., sn92003399) [Invalid]
Other Control Numbers:
ssj0004470 (source: WaSeSS)