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Table of Contents:

• 1. An Introduction to the Higher Education Industry
• 2. The Higher Education Business and the Business of Higher Education - Now and Then
• 3. Is Higher Education Becoming Increasingly Competitive?
• 4. The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do
• 5. Tuition, Price Discrimination, and Financial Aid
• 6. The Place of Donations in Funding the Higher Education Industry
• 7. Endowments and Their Management: Financing the Mission
• 8. Generating Revenue from Research and Patents
• 9. Other Ways to Generate Revenue - Wherever It May Be Found: Lobbying, the World Market, and Distance Education
• 10. Advertising, Branding, and Reputation
• 11. Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty
• 12. Not Quite an Ivory Tower: Schools Compete by Collaborating
• 13. Intercollegiate Athletics: Money or Mission?
• 14. Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents?
• 15. Concluding Remarks: What Are the Public Policy Issues?

Author/Creator:

Weisbrod, Burton Allen, 1931-

Contributors:

Ballou, Jeffrey P., 1971-

Asch, Evelyn Diane, 1956-

Languages:

English

Language Notes:

Item content: English

Main Work:

Mission and money: understanding the university [by Weisbrod, B.A.]

Subjects:

Universities and colleges — Finance

Education, Higher — Aims and objectives

Universities and colleges

Education, Higher

General Notes:

Includes bibliographical references (p. 309-331) and index.

Physical Description:

xv, 339 pages : illustrations ; 24 cm

Call Numbers:

LB2342 .W384 2008

ISBNs:

9780521515108 (hardback)
0521515106 (hardback)

Library of Congress Control Numbers:

2008017806

OCLC Numbers:

226984584