More Details

Summary:

Featuring such industry professionals as the CEO of Phat Fashions, the president of Sean Jean Clothing, and the CEO of NuAmerica Agency, this program examines the ways in which retailers are tailoring their inventories to appeal to a multicultural population that includes African Americans, Asian Americans, Hispanics, and Caucasians. Includes interviews with individuals experienced in multicultural retail and offers live action footage of fashion collections, the organizations they represent, and diverse urban centers.

Contributors:

Diamond, Jay , screenwriter

Diamond, Ellen , screenwriter

Clements, Steve , producer

Diamond Educational Productions (Firm)

Languages:

English

Language Notes:

In English.

Subjects:

Target marketing — United States

Market segmentation — United States

Minority consumers — United States

Marketing — Social aspects — United States

Fashion merchandising — Social aspects — United States

Target marketing

Market segmentation

Minority consumers

Marketing — Social aspects

Marketing

Fashion merchandising — Social aspects

Fashion merchandising

United States

System Details:

DVD-R.

General Notes:

NOTICE: This is a DVD-R and may not play on all DVD players.
Gift: University of North Texas. School of Merchandising and Hospitality Management, September 2008.

Physical Description:

1 videodisc (21 min.) : sound, color ; 4 3/4 in.

Physical Characteristics:

plastic; metal; polychrome

Audio Characteristics:

digital; optical

Digital Characteristics:

video file; DVD video; region 1

Call Numbers:

MUL DVD

OCLC Numbers:

1053044946
123129184 [Invalid]