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Table of Contents:

• Pt. 1. DreamTeam: a Framework for Great Creative Performance
• 1.01. DreamTeam: manage your ideas like a pro
• 1.02. From the brief to a single goal
• 1.03. Building your DreamTeam
• 1.04. Switch on all five senses
• 1.05. Always separate the ideas phase from the evaluation phase
• 1.06. Grab ideas and run with them
• 1.07. Avoid idea killers and think creatively
• 1.08. Stick with it: the best ideas are yet to come
• 1.09. Develop your sense of humour
• 1.10. Use doodles to visualize your ideas
• 1.11. Taking your ideas further: creativity is crucial
• 1.12. Idea evaluation and selection: from three hundred to three
• 1.13. Implementation: turning ideas into reality
• Pt. 2. The KickStart Catalogue; Finding Ideas that Communicate
• 2.01. The basis of the KickStart catalogue
• 2.02. Using the KickStart catalogue
• 2.03. The KickStart catalogue
• 2.04. Without words
• 2.05. Mixing and matching

• 2.06. Compare and contrast
• 2.07. Repetition and accumulation
• 2.08. Exaggeration
• 2.09. Turn it right around
• 2.10. Omission and suggestion
• 2.11. Paradoxes and optical illusions
• 2.12. Provocation and shock tactics
• 2.13. Playing with time
• 2.14. A change of perspective
• 2.15. Spoofs and parodies
• 2.16. Symbols and signs
• 2.17. Come and play
• 2.18. Telling stories
• 2.19. Absurd, surreal, bizarre
• 2.20. Take it literally
• 2.21. Take a look inside
• 2.22. Show the effects
• 2.23. Change the product
• 2.24. Alternative uses
• 2.25. Double meanings
• 2.26. Play with words
• 2.27. In the beginning was the word
• 2.28. Reframing: a key to creative thinking
• 2.29. Metaphor and analogy
• 2.30. Break out of the frame
• 2.31. Alternative media
• 2.32. All the world's a stage
• Pt. 3. Copy with Punch: Using Wit and Humour
• 3.01. Structuring jokes
• 3.02. A practical guide to joke-making: Constructing and disrupting frames of reference
• 3.03. Developing punchlines
• 3.04. Adapting and using existing punchlines
• 3.05. Make the most of black humour
• 3.06. Unexpected humour and situation comedy
• 3.07. Blue humour
• Pt. 4. Classic Creative Techniques
• 4.01. The morphological matrix
• 4.02. Osborn's checklist
• 4.03. Visual synectics
• Pt. 5. Visualization: Movies in Your Mind
• 5.01. Tools for professional dreamers
• 5.02. Controlling the pictures in your mind
• The team behind this book.

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Author/Creator:

Pricken, Mario

Languages:

English
German

Language Notes:

Item content: English
Translated from (original): German

Main Work:

Kribbeln im Kopf [by Pricken, M.] (English)

Subjects:

Commercial art

Advertising campaigns

General Notes:

Previous ed.: 2002.
Translated from the German.

Physical Description:

255 pages : illustrations (chiefly color) ; 29 cm

Call Numbers:

HF5823 .P73613 2008

ISBNs:

9780500287330 (pbk.)
0500287333 (pbk.)

OCLC Numbers:

213111044