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Golden arches east: McDonald's in East Asia

edited by James L. Watson
Resource Type:
Book (Print/Paper)
Edition:
2nd ed.
Publication:
Stanford, Calif. : Stanford University Press, 2006
Table of contents

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Contributors:
Watson, James L.
Languages:
English
Language Notes:
Item content: English
Subjects:
McDonald's Corporation
Fast food restaurants — Social aspects — East Asia
East Asia — Social life and customs
Globalization — East Asia
Fast food restaurants — Social aspects
Fast food restaurants
Manners and customs
Globalization
East Asia
Asia — Orient
General Notes:
Includes bibliographical references (p. [239]-246) and index.
Physical Description:
xvi, 256 pages ; 23 cm
Call Numbers:
TX945.5.M33 G65 2006
ISBNs:
0804749884 (cloth, alk. paper)
0804749892 (pbk, alk. paper)
Other Standard Numbers:
International Article Number: 9780804749886
International Article Number: 9780804749893
Library of Congress Control Numbers:
2006001449
OCLC Numbers:
63108443