Maximum influence: the 12 universal laws of power persuasion

Kurt W. Mortensen

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Table of Contents:: Introduction
The power of persuasion
The 12 universal laws of power persuasion
Your pre-persuasion checklist : the inside secrets of maximum influence
Law of dissonance
Law of obligation
Law of connectivity
Law of social validation
Law of scarcity
Law of verbal packaging
Law of contrast
Law of expectations
Law of involvement
Law of esteem
Law of association
Law of balance
Pre-persuasion
Epilogue.
Author/Creator:: Mortensen, Kurt W.
Contributors:: NetLibrary, Inc.
Languages:: English
Language Notes:: Item content: English
Main Work:: Maximum influence: the 12 universal laws of power persuasion [by Mortensen, K.W.]
Subjects:: Persuasion (Psychology)
Influence (Psychology)
Success — Psychological aspects
Success
General Notes:: Includes bibliographical references (p. 221-232) and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Physical Description:: ix, 240 pages ; 23 cm
Digital Characteristics:: text file
Call Numbers:: BF637.P4 M67 2004eb
ISBNs:: 0814428045 (electronic bk.)
OCLC Numbers:: 56476676