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A short course in international marketing blunders: mistakes made by companies that should have known better

Michael White
Resource Type:
Book (Print/Paper)
Publication:
Novato, Calif. : World Trade Press, [2002]
Copyright:
©2002
Related Series:
Short course in international trade series

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More Details

Author/Creator:
White, Michael, 1951-
Languages:
English
Language Notes:
Item content: English
Main Work:
A short course in international marketing blunders: mistakes made by companies that should have known better [by White, M.]
Related Series:
Short course in international trade series
Subjects:
Export marketing
International business enterprises — Management
Business failures
International business enterprises
General Notes:
Includes bibliographical references (p. 181-182).
Physical Description:
x, 182 pages ; 26 cm.
Call Numbers:
HF1416 .W48 2002
ISBNs:
1885073607
Library of Congress Control Numbers:
2001040146
OCLC Numbers:
47023514