Communicating globally: an integrated marketing approach

Don E. Schultz, Philip J. Kitchen

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Author/Creator:: Schultz, Don E.
Contributors:: Kitchen, Philip J.
NetLibrary, Inc.
Languages:: English
Language Notes:: Item content: English
Main Work:: Communicating globally: an integrated marketing approach [by Schultz, D.E.]
Subjects:: Export marketing
Export marketing — Management
Communication, International
Export marketing — Case studies
Genres:: Case studies
General Notes:: Includes bibliographical references (p. 267-273) and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Physical Description:: 280 pages : illustrations ; 24 cm
Digital Characteristics:: text file
Call Numbers:: HF1416 .S35 2000eb
ISBNs:: 007139432X (electronic bk.)
OCLC Numbers:: 1053033283
47008073 [Invalid]