Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell

Nancy F. Koehn

Location	Call Number	Availability	Request
Sycamore Library	HB615 .K64 2001	Available	Request pickup

Table of Contents:: Entrepreneurs and consumers
pt. 1. The past. Josiah Wedgwood, 1730-1795
H.J. Heinz, 1844-1919
Marshall Field, 1834-1906
pt. 2. The present. Estée Lauder
Howard Schultz and Starbucks Coffee Company
Michael Dell
Historical forces and entrepreneurial agency.
Author/Creator:: Koehn, Nancy F. (Nancy Fowler), 1959-
Languages:: English
Language Notes:: Item content: English
Main Work:: Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell [by Koehn, N.F.]
Subjects:: Entrepreneurship
Businesspeople
General Notes:: Includes bibliographical references and index.
Physical Description:: 469 pages : illustrations ; 24 cm
Call Numbers:: HB615 .K64 2001
ISBNs:: 1578512212 (alk. paper)
Library of Congress Control Numbers:: 00063224
OCLC Numbers:: 44868991