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Winning in Asia, European style: market and nonmarket strategies for success

edited by Vinod K. Aggarwal
Resource Type:
Book (Print/Paper)
Publication:
New York : Palgrave, 2001

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Contributors:
Aggarwal, Vinod K.
Languages:
English
Language Notes:
Item content: English
Subjects:
Export marketing — Europe — Management
Export marketing — Asia — Management
Strategic planning — Europe
Strategic planning — Asia
Corporations, European — Asia — Case studies
Investments, European — Asia — Case studies
Europe — Foreign economic relations — Asia
Asia — Foreign economic relations — Europe
Export marketing — Management
Export marketing
Strategic planning
Corporations, European
Investments, European
International economic relations
Europe
Asia
Genres:
Case studies
General Notes:
Includes bibliographical references and index.
Physical Description:
xiv, 290 pages : illustrations ; 21 cm
Call Numbers:
HF1416.6.E85 W56 2001
ISBNs:
0312239130
Library of Congress Control Numbers:
2001032195
OCLC Numbers:
46872295