More Details

Summary:

A documentary style program demonstrating how media advertising images actually promote beliefs, buying behaviors, and buying value systems. Stresses that young people need tools to recognize these influences to protect themselves and become "green consumers".

Contributors:

Atkinson, Linda, 1945-

Doob, Nick

Human Relations Media, inc

Languages:

English

Language Notes:

Item content: English

Subjects:

Mass media — Influence

Advertising — Psychological aspects

Persuasion (Psychology)

Consumer education

Mass media

Advertising

System Details:

VHS.

General Notes:

Teacher's resource book / Donna Giachetti.
Public performance rights included.

Audience:

High school and college students.

Physical Description:

1 videocassette (23:04 min.) : sound, color ; 1/2 in. + teacher's resource book (61 pages ; 30 cm)

Physical Characteristics:

polyester; 1/2 in.; polychrome

Audio Characteristics:

analog; magnetic; mono

Video Characteristics:

VHS; NTSC

Call Numbers:

MV 5690

Other Standard Numbers:

Publisher Number, Human Relations Media: 132

OCLC Numbers:

32028172