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Author/Creator:

Herbig, Paul A.

Languages:

English

Language Notes:

Item content: English

Main Work:

Handbook of cross-cultural marketing [by Herbig, P.A.]

Subjects:

Marketing — Cross-cultural studies

Export marketing — Cross-cultural studies

Marketing

Export marketing

Genres:

Cross-cultural studies

General Notes:

Includes bibliographical references (p. 333-363) and index.

Physical Description:

xvi, 375 pages ; 22 cm

Call Numbers:

HF5415 .H393 1998

ISBNs:

0789001543 (hardcover, alk. paper)
078900285X (pbk., alk. paper)

Library of Congress Control Numbers:

97010774

OCLC Numbers:

36672010