An investigation of preadolescent children's attitudes toward television commercials

by Clara Potter Ferguson

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Author/Creator:: Ferguson, Clara Potter
Contributors:: McWhorter, Paul , major professor
Languages:: English
Language Notes:: Item content: English
Main Work:: An investigation of preadolescent children's attitudes toward television commercials [by Ferguson, C.P.]
Related Series:: NT dissertation, Business Administration; [volume] 1973
Subjects:: Television advertising and children
Television advertising — United States
Television advertising
United States
Dissertation Notes:: Thesis. Ph.D. ― North Texas State University, 1973.
General Notes:: Includes a bibliographical references (leaves 131-137).
Microfilm. Ann Arbor, Mich. : University Microfilms, 1974. 1 microfilm reel, 35 mm. (Publication ; no. 74-4030)
Physical Description:: vi, 137 leaves : illustrations.
Physical Characteristics:: 35 mm; monochrome; service copy; positive
Call Numbers:: Film F728
379 N81d no.728
Electronic Dissertation
OCLC Numbers:: 1052928828
270852220 [Invalid]