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Summary:

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- [Provided by publisher]

Author/Creator:

Sullivan, Luke , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Hey whipple, squeeze this: the classic guide to creating great advertising [by Sullivan, L.]

Other Related Resources:

Print version: Hey whipple, squeeze this [by Sullivan, L.] (6th edition; Hoboken, New Jersey : Wiley, [2022] — ISBN 9781119819691; LCCN 2021051593)

Subjects:

Advertising copy

General Notes:

Includes bibliographical references and index.
Description based on: Online resource; title from digital title page (viewed on April 06, 2022).

Physical Description:

1 online resource (xvii, 393 pages)

Call Numbers:

HF5825 .S85 2022eb

ISBNs:

9781119819745 (electronic book)
1119819741 (electronic book)
9781119819738 (electronic book)
1119819733 (electronic book)
9781119819691 (paperback) [Invalid]

Library of Congress Control Numbers:

2021051594

OCLC Numbers:

1280406073