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Summary:

"Emerging mass culture in nineteenth-century America was in no small way influenced by the Yellow Kid, one of the first popular, serial comic figures circulating Sunday supplements. Though comics existed before, it was through the growing popularity of full-color illustrations printed in such city papers as Inter Ocean (Chicago) and the World (New York) and the implementation of regular, weekly publications of the extra sections that comics became a mass-produced, mass-distributed staple of American consumerism. It was against this backdrop that one of the first popular, serial comic figures was born: the Yellow Kid. Producing Mass Entertainment: The Serial Life of the Yellow Kid offers a new take on the emergence of the Yellow Kid comic figure, looking closely at the mass appeal and proliferation of the Yellow Kid across different media. Christina Meyer identifies the aesthetic principles of newspaper comics and examines the social agents--advertising agencies, toy manufacturers, actors, retailers, and more--responsible for the Yellow Kid's successful career. In unraveling the history of comic characters in capitalist consumer culture, Meyer offers new insights into the creation and dissemination of cultural products, reflecting on modern artistic and merchandising phenomena."--Provided by publisher

Table of Contents:

• Diffusions, or how did the Yellow Kid go serial?
• Serial aesthetics and consumption practices of the Yellow Kid comic-tableaux
• Branching areas of interest in the comic-tableaux
• Spawning continuation? Dynamics of repetition and variation, once more
• Serial returns, or the afterlife of the Yellow Kid?

Author/Creator:

Meyer, Christina (Americanist) , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Producing mass entertainment: the serial life of the Yellow Kid [by Meyer, C.]

Other Related Resources:

Print version: Producing mass entertainment [by Meyer, C.] (Columbus : The Ohio State University Press, [2019] — ISBN 9780814214169; ISBN 9780814255605; LCCN 2019034921; OCLC Number 1096293640)

Related Series:

Studies in comics and cartoons

Subjects:

Yellow Kid (Fictitious character)

Outcault, Richard Felton, 1863-1928 — Characters

Yellow Kid (Comic strip)

Outcault, Richard Felton, 1863-1928

Characters and characteristics

General Notes:

Includes bibliographical references (pages 199-228) and index.
Description based on: Online resource; title from digital title page (EbscoHost, viewed April 8, 2020).

Physical Description:

1 online resource (xxi, 239 pages) : illustrations.

Digital Characteristics:

text file

Call Numbers:

PN6727.O98 Z77 2019eeb

ISBNs:

9780814277478 (electronic bk.)
0814277470 (electronic bk.)
9780814214169 (hardcover) [Invalid]
0814214169 (hardcover) [Invalid]
9780814255605 (paperback) [Invalid]
0814255604 (paperback) [Invalid]

OCLC Numbers:

1127134220