More Details

Summary:

"This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing"-- [Provided by publisher]

Table of Contents:

• Machine generated contents note: pt. I Destination marketing
• 1. critical review of destination marketing / Kemal Birdir
• 2. Destination marketing organizations: roles and challenges / Alastair Morrison
• 3. Destination marketing research / Drita Kruja
• 4. Marketing tourism experiences / Fusun Istanbullu Dincer
• 5. Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes / Oystein Jensen
• 6. Destination marketing and destination image / Kemal Birdir
• 1. Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes / Girish Prayag
• 8. Service quality and marketing / Ibrahim Yilmaz
• 9. Crisis management and marketing / Sam Sarpong
• pt. II Marketing destinations to specific segments
• 10. Marketing destinations to customers from diverse generations / Medet Yolal
• 11. Marketing destinations to domestic travelers / Rahul Pratap Singh Kaurav
• 12. Marketing destinations through events: research on satisfaction and loyalty in festivals / Martina G. Gallarza
• 13. Senior tourism: an emerging and attractive market segment for destinations / Elena Urdaneta
• 14. Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector / Francisco Arteaga
• pt. III Destination branding
• 15. Destination brand potency: a proposition framework / Gaunette Sinclair-Maragh
• 16. Communication strategies for building a strong destination brand / Maria Vernuccio
• 17. Brand personality and destination marketing / Kostas Alexandris

• 18. Gastronomy tourism as a marketing strategy for place branding / Albert Barreda
• 19. Understanding the destination branding strategies for hospitality and tourism engagement in an intelligent rural community / Vikneswaran Nair
• pt. IV Tourist behaviour
• 20. critical review of tourists' behavior / Ugur Caliskan
• 21. Destination decision making and selection process / Kenan Gullu
• 22. critical review of consumer trends in tourism and destination marketing / Jada Lindhlom
• 23. Online travel information and searching behavior / Gang Li
• 24. Revisiting destination loyalty: an examination of its antecedents / Christina G. Chi
• 25. Role of tourist emotions and its impact on destination marketing / Soma Sinha Roy
• 26. Holiday or no holiday! How much power do children have over their parents in determining travel mode and preferred travel destination? An explorative study in Medan, Indonesia / Christian Kahl
• 27. Personal values, quality of the tourism experience and destination attributes: the case of Chinese tourists in Egypt / Lamiaa Hefny
• pt. V Sustainability and the environment
• 28. Corporate social responsibility and sustainability in tourism / Hui Shan Loh
• 29. Consumers' environmental attitudes and tourism marketing / Hsiangting Shatina Chen
• 30. review of green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: the case of Green World Ecological Farm / Hung-Che Wu
• pt. VI Innovation in destination marketing
• 31. Innovations in destination marketing / Ibrahim Ilhan
• 32. Innovation in product/service development and delivery / Osman Ahmed El-Said Osman
• 33. sharing economy and tourism destination marketing / Adam Pawlicz
• 34. Innovative approach to destination marketing: the smoke-free support hotel concept / Robin Nunkoo
• pt. VII Internet and technology
• 35. Impact of internet and technology on tourist behavior / Shweta Singh
• 36. Consumer empowerment in the hospitality industry / Robin Nunkoo
• 37. Evolving destination and business relationships in online distribution channels: disintermediation and re-intermediation / Marios Sotiriadis
• 38. How to successfully handle online hotel reviews: practical recommendations / Edina Ajanovic
• 39. Destination marketing: approaches to improve productivity in an era of technology disruption / Yinghua Huang.

View 26 more lines View less

Contributors:

Gursoy, Dogan , editor

Chi, Christina G. , editor

Languages:

English

Language Notes:

Item content: English

Other Related Resources:

Print version: Routledge handbook of destination marketing (Abingdon, Oxon ; New York, NY : Routledge, 2018 — ISBN 9781138118836; LCCN 2017045370)

Related Series:

Routledge handbooks

Subjects:

Tourism — Marketing

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on June 18, 2018).

Physical Description:

1 online resource.

Call Numbers:

G155.A1 R684 2018eb

ISBNs:

9781315101163 (electronic book)
1315101165 (electronic book)
9781351588287 (electronic book) [Invalid]
1351588281 (electronic book) [Invalid]
9781351588270 (electronic book) [Invalid]
1351588273 (electronic book) [Invalid]
9781351588263 (electronic book) [Invalid]
1351588265 (electronic book) [Invalid]
9781138118836 (hardcover) [Invalid]
1138118834 (hardcover) [Invalid]

Library of Congress Control Numbers:

2018027726

OCLC Numbers:

1034577111

Other Control Numbers:

EBC5371944 (source: MiAaPQ)
[Unknown Type]: ybp15335387