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Summary:

Abstract: The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

Table of Contents:

• 1. Writing as a public relations professional
• 2. Routine communication
• 3. Writing news releases
• 4. Newsletters
• 5. Brochures
• 6. Media kits
• 7. Website content
• 8. Social media
• Appendix. Sample documents
• Notes
• References
• Index.

Author/Creator:

Mizrahi, Janet , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Writing for public relations: a practical guide for professionals [by Mizrahi, J.]

Related Series:

Corporate communication collection

Subjects:

Business writing

Business communication

Public relations — Handbooks, manuals, etc.

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from title page (viewed January 15, 2016).

Physical Description:

1 online resource.

Call Numbers:

HF5718.3 .M59 2016eb

ISBNs:

9781631573064
1631573063
9781631573057 [Invalid]

OCLC Numbers:

935333582

Other Control Numbers:

EBC4307177 (source: MiAaPQ)
[Unknown Type]: ybp12788442