More Details
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Summary:
- This edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes. This book is a straightforward guide to starting one's own business. [--adapted from Amazon]
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Table of Contents:
- Preface/introduction
- Decision to become and entrepreneur
- Introduction to entrepreneurship
- Recognizing opportunities and generating ideas
- Feasibility analysis
- Writing a business plan
- Industry and competitor analysis
- Developing an effective business model
- Moving from an idea to an entrepreneurial firm
- Preparing the proper ethical and legal foundation
- Assessing a new venture's financial strength and viability
- Building a new-venture team
- Getting financing or funding
- Managing and growing an entrepreneurial firm
- Unique marketing issues
- The importance of intellectual property
- Preparing for and evaluating the challenges of growth
- Strategies for firm growth
- Franchising
- Glossary
- Bibliographic references/index.
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Language Notes:
- Item content: English
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General Notes:
- Includes bibliographical references and indexes.
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Physical Description:
- xix, 568 pages : color illustrations ; 28 cm
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Call Numbers:
- HB615 .B374 2016
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ISBNs:
- 9780133797190 (alk. paper)
0133797198 (alk. paper)
9781292095370
1292095377
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Library of Congress Control Numbers:
- 2014016425
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OCLC Numbers:
- 879329759