More Details

Table of Contents:

• Machine generated contents note: 1. Types of Consumer Segmentation
• 2. Personality Psychology and Consumer Segmentation
• 3. Custom-Built Normative Psychographic Consumer Typologies
• 4. Search for Psychology-Based Predictors of Purchase Preferences
• 5. Psychological Profiles Within Demographics
• 6. Global Consumer Profiling
• 7. Profiling Consumers for Old and New Media Markets
• 8. Psychological Profiling and Consumers' Reactions to Marketing Campaigns
• 9. Practicalities, Pros, and Cons of Psychological Profiling.

Author/Creator:

Gunter, Barrie , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The psychology of consumer profiling in a digital age [by Gunter, B.]

Other Related Resources:

Print version: Psychology of consumer profiling in a digital age [by Gunter, B.] (New York : Routledge, 2016 — ISBN 9781138957961; LCCN 2016000870)

Related Series:

Routledge studies in marketing; [volume] 2

Subjects:

Consumer profiling

Consumer behavior

Marketing — Psychological aspects

Marketing

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on May 20, 2016).

Physical Description:

1 online resource.

Digital Characteristics:

text file

Call Numbers:

HF5415.32 .G86 2016eb

ISBNs:

9781317340096 (electronic book)
1317340094 (electronic book)
9781138957961 (hardcover, alkaline paper) [Invalid]
1138957968 (hardcover, alkaline paper) [Invalid]

OCLC Numbers:

949274822

Other Control Numbers:

1233812 (source: EbpS)
[Unknown Type]: ybp12979309